What do marketing and drug trials have in common?
I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments that are done during clinical research; such as pharmaceutical drug research. When a company has… Read More »What do marketing and drug trials have in common?