As a regular reader here on wpfox, you will have noticed that I have been doing a lot of email marketing and newsletter distribution lately. However, I have not shared one (for me self-evident) tip with my readers so far – for whatever reason! Because: Before I send out a newsletter, be it for a new project or customer, I ALWAYS test the mail for spam – and you can…
Unfortunately it happens often that a search engine optimizer is only switched on when it is already too late – that is, when the website is finished and online. But to call a SEO only after the go-live is much too late! Because afterwards the smallest changes often mean a lot of work, all too often you hear “that’s not possible” or “that doesn’t pay off” and neither the SEO…
I often get requests from people like you, who reach their limits when creating your website. With Premium Themes, PageBuilders and Plugins you can build a lot of cool stuff with WordPress without any programming knowledge, but sooner or later you can’t avoid to develop your own plugin or to extend or adapt an existing theme. If you don’t want to learn HTML, CSS, JavaScript and PHP yourself to become…
Email newsletters are a fantastic means of drawing the attention of readers to new blog entries. Personally, I always find it hard to think about it in my daily business, or to take the time to write and send a newsletter. So I thought: Why not just automate the whole thing? Once set up, you can sit back and concentrate on your other work while your website visits skyrocket and…
You want to build a professional website with WordPress, but it’s really hard from scratch and the fancy contents of the demo are not licensed? Then there is now the perfect solution for you! There is a reason why so many people use Page Builder for WordPress page creation. After all, even the most complex page layouts and functions can be implemented easily and without any programming effort. Elementor stands…
Membership sites offer their members and operators decisive advantages over pure online courses. Members regularly receive new content, can ask questions directly to the operators and often exchange information or support each other. In addition, memberships are usually a bit cheaper at the beginning. What other advantages are there and which plugins for WordPress are particularly suitable for your own website? The advantages of a membership site at a glance…
Do you think Newslettertool = MailChimp? Then you should definitely read this article, because there are really excellent alternatives that will challenge the top dog. One of them is MailPoet! With the Newsletter-Plugin you can send your e-mails directly from WordPress, without the need for an external platform. MailPoet was developed from the outset specifically for use in and with WordPress. It also stores the data on its own server.…
Gutenberg certainly had its critics when it was first released. Indeed, some bloggers even went so far as to say that, rather than offering a new editing experience, it would bring about the end of WordPress. However, this has proved to be far from the truth. Yes, the launch of the new WordPress content editor could have been handled better. But it is clear now that Gutenberg has evolved into…
Sooner or later, every WordPress website reaches its performance limits. As is well known, WordPress is a dynamic system for generating HTML (CMS). This means that with every call, various scripts are loaded in the background on the server and sent through the PHP interpreter. Thereby thousands of calculations are performed and also data from the database is loaded. Finally, the result is “assembled” and returned to the browser. Depending…
Hi there! Creating a strong online presence is crucial for every business that strives for success these days. If you’ve decided to create a WordPress (WP) web presence, you can do this much faster with a WordPress theme. The modern global web is full of quality free and premium templates that let a web design newbie create a professional website with a modern user interface and strong functionality within a…
Growth hacking is like sex in puberty and the Internet is the changing room after gym class. Almost everyone is an expert in the field and everyone claims to be doing it all the time, but the only ones who have really ever done it are not in the room right now. But while pubescent teenagers eventually grow up and (for most) normalize, the Internet is like Neverland, where at…
I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments that are done during clinical research; such as pharmaceutical drug research. When a company has…
Writing compelling post titles can be challenging and time consuming. But if you don’t put the necessary time and energy into it, you could be blowing your biggest chance to pull additional readers to your article. There are a lot of copywriting strategies out there that can be more or less effective in reducing the time and stress involved with writing. In this guide I will lay out the one fool-proof strategy…
Do you have copy anxiety? Copy Anxiety is the feeling the comes when you are about to publish a version of your new sales website or when you are about to send out a new email to your newsletter list and you pause… ‘What if this isn’t good enough?’, you say to yourself. ‘What if it’s boring and my audience doesn’t care?’ You steady yourself and with a trembling finger,…
