Marketing

MailPoet Review: The best newsletter plugin for WordPress?

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Do you think Newslettertool = MailChimp? Then you should definitely read this article, because there are really excellent alternatives that will challenge the top dog. One of them is MailPoet! With the Newsletter-Plugin you can send your e-mails directly from WordPress, without the need for an external platform. MailPoet was developed from the outset specifically… Read More »MailPoet Review: The best newsletter plugin for WordPress?

What do marketing and drug trials have in common?

I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments… Read More »What do marketing and drug trials have in common?