Marketing Archives

The Only Article on Growth Hacking You’ll Ever Need to Read

by Kai
April 5, 2020April 18, 2020

Growth hacking is like sex in puberty and the Internet is the changing room after gym class. Almost everyone is an expert in the field and everyone claims to be doing it all the time, but the only ones who have really ever done it are not in the room right now. But while pubescent… Read More »The Only Article on Growth Hacking You’ll Ever Need to Read

What do marketing and drug trials have in common?

by Jason
May 18, 2016April 5, 2020
2 Comments

I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments… Read More »What do marketing and drug trials have in common?