Marketing

Successful start as a freelancer – how to create a WordPress page for customer acquisition

To attract new customers as a freelancer, you need a website. But preferably not just any website. I myself have been successful as a freelancer in online marketing for more than 10 years and during this time I have experienced a lot, made mistakes of course but learned a lot. In this article I will tell you how to create a website with WordPress step by step, how to address… Read More »Successful start as a freelancer – how to create a WordPress page for customer acquisition

The best newsletter plugins for WordPress

Here comes part 2 of the series “Email Marketing with WordPress”. So you’ve collected a lot of data of your potential customers with the e-mail lead generation plugins or at least you know how to get started? Very good, then it’s time to think about the next step. What do you plan to do with the leads, what do you offer them? The best thing is of course a newsletter.… Read More »The best newsletter plugins for WordPress

ZIP Code Rank Tracking Tool: Monitoring for Local Search Rankings

Again and again I find in my seminars that not everyone knows, let alone uses, the best tools that I really enjoy working with on an almost daily basis. If you already know and use my tip this month, SE Ranking – wonderful! For everyone else: Here comes my SEO-Tool insider tip of the month! Ranking monitoring of keywords in the local search In my opinion, SE Ranking is the… Read More »ZIP Code Rank Tracking Tool: Monitoring for Local Search Rankings

Tutorial: CTR Boosting with FAQPage Snippets!

You have probably already noticed that the search engine Google has introduced a new type of content. These are so-called FAQ pages, i.e. a list of questions and answers that you can mark up for Google using structured data within your website. The data type was presented at a Google event in Singapore in mid-2018 and was officially introduced in May 2019. My colleague Finn has solved this really cleverly… Read More »Tutorial: CTR Boosting with FAQPage Snippets!

Find wh-questions in HyperSuggest Pro

You have probably heard of the wh-question tool before. Probably in connection with the creation of high-quality SEO texts, holistic landing pages or just good blog posts, online articles and guide texts for content marketing. AND RIGHTLY SO! BECAUSE: wh-question tools find interesting questions and aspects that real users actually search on Google for your keyword/term! The exciting thing about it is that by answering the most relevant questions you… Read More »Find wh-questions in HyperSuggest Pro

Case: 1st place in two days for ‘New York SEO’

Through a few buddies I was made aware of a very, very cool action from the United States, which I would not like to withhold from you: Ruan M. Marinho, a US SEO has managed to get to the first page for the extremely competitive keyword ‘New York SEO’ within only two days and even managed to get on the top position and stay there! I just submitted a search… Read More »Case: 1st place in two days for ‘New York SEO’

SEO-Tutorial: Know How for beginners

A long-term ranking in the top 10 Google search results requires that a site must actually be among the top 10 results and that the search engine shows and proves this. This tutorial should give you a first insight into search engine optimization and help you to better assess your needs. What is search engine optimization (SEO) Search Engine Optimization (SEO) as a subfield of search engine marketing refers to… Read More »SEO-Tutorial: Know How for beginners

The 5 most important rules and 18 ideas for successful linkbaits

Successful linkbaits are not easy. Especially for larger companies, whose websites resemble more an advertising brochure than interaction and do not yet understand SEO as an integral part of all marketing and business activities, it can be a big challenge to firstly reach and activate enough people and secondly to get enough budget and time as a service provider to execute a really successful linkbait. But let’s take it nice… Read More »The 5 most important rules and 18 ideas for successful linkbaits

Test your emails for spam BEFORE sending the newsletter

As a regular reader here on wpfox, you will have noticed that I have been doing a lot of email marketing and newsletter distribution lately. However, I have not shared one (for me self-evident) tip with my readers so far – for whatever reason! Because: Before I send out a newsletter, be it for a new project or customer, I ALWAYS test the mail for spam – and you can… Read More »Test your emails for spam BEFORE sending the newsletter

Checklist for SEO-compliant CMS templates

Unfortunately it happens often that a search engine optimizer is only switched on when it is already too late – that is, when the website is finished and online. But to call a SEO only after the go-live is much too late! Because afterwards the smallest changes often mean a lot of work, all too often you hear “that’s not possible” or “that doesn’t pay off” and neither the SEO… Read More »Checklist for SEO-compliant CMS templates

How to find a WordPress freelancer for the development of your website

I often get requests from people like you, who reach their limits when creating your website. With Premium Themes, PageBuilders and Plugins you can build a lot of cool stuff with WordPress without any programming knowledge, but sooner or later you can’t avoid to develop your own plugin or to extend or adapt an existing theme. If you don’t want to learn HTML, CSS, JavaScript and PHP yourself to become… Read More »How to find a WordPress freelancer for the development of your website

Automate newsletters in WordPress via RSS feeds

Email newsletters are a fantastic means of drawing the attention of readers to new blog entries. Personally, I always find it hard to think about it in my daily business, or to take the time to write and send a newsletter. So I thought: Why not just automate the whole thing? Once set up, you can sit back and concentrate on your other work while your website visits skyrocket and… Read More »Automate newsletters in WordPress via RSS feeds

MailPoet Review: The best newsletter plugin for WordPress?

Do you think Newslettertool = MailChimp? Then you should definitely read this article, because there are really excellent alternatives that will challenge the top dog. One of them is MailPoet! With the Newsletter-Plugin you can send your e-mails directly from WordPress, without the need for an external platform. MailPoet was developed from the outset specifically for use in and with WordPress. It also stores the data on its own server.… Read More »MailPoet Review: The best newsletter plugin for WordPress?

The Only Article on Growth Hacking You’ll Ever Need to Read

Growth hacking is like sex in puberty and the Internet is the changing room after gym class. Almost everyone is an expert in the field and everyone claims to be doing it all the time, but the only ones who have really ever done it are not in the room right now. But while pubescent teenagers eventually grow up and (for most) normalize, the Internet is like Neverland, where at… Read More »The Only Article on Growth Hacking You’ll Ever Need to Read

What do marketing and drug trials have in common?

I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments that are done during clinical research; such as pharmaceutical drug research. When a company has… Read More »What do marketing and drug trials have in common?