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The idea behind wpfox

Kai Spriestersbach

I’m Kai, the founder and editor-in-chief of wpfox. I am a 17 year veteran in online marketing and web development. My favorite thing is to help companies with their tech and strategic online marketing needs. WordPress has been my passion since 2004 when I first installed it on my own website! I’m currently working as an independent marketer while also earning a master’s degree in Web Science from TH Köln. I have helped hundreds of clients increase their revenue through SEO services that deliver measurable results by identifying website problems and fixing them to ensure they rank higher on search engine rankings pages like Google or Bing.

wpfox is a relatively new blog about all things WordPress.

My goal is to provide easy to digest content that helps you built better websites on the WordPress platform. I really try to deliver new tutorials, lists, comparison posts every week.

How it started

I have been blogging in German about WordPress for several years now and when I stumbled upon a very interesting WordPress plugin that was no longer being developed, I bought it and made its website the starting point of an English language blog.

Kai Spriestersbach, Owner


wpfox is funded through commissions

I don’t like ads and I believe that those make consuming content less enjoying and interrupt the reader more than they every could provide benefits. That’s why I never wanted any form of advertising on my sites altogether.

However, wpfox is still a business, and as such, I need revenue sources to keep the machine running.

This is where affiliate links are the ideal solution for me. Some of my posts contain them, others not. If you click on an affiliate link and end up making a purchase, I receive a commission from the merchant. The amount you pay for the product does not increase, so there is no downside on your part.

Affiliate commissions help me keep this blog running.

Legal stuff

I am from Germany, a lot disclosure required here

Site Notice

Information provided according to Sec. 5 German Telemedia Act (TMG):

Kai Spriestersbach
SEARCH ONE Inhaber Kai Spriestersbach
Galgenäcker 7
97903 Collenberg
kai ä


VAT Id number according to Sec. 27 a German Value Added Tax Act:

Information concerning professional indemnity insurance:

Name and residence of insurer:
Markel International Insurance Company Limited
Niederlassung für Deutschland Sophienstr. 26
80333 München
Hauptbevollmächtigter: Frederik Wulff Handelsregister des Amtsgericht München, Registernummer: HRB 202905

Scope of insurance: Deutschland

Responsible for contents acc. to Sec. 55, para. 2 German Federal Broadcasting Agreement (RstV):

Kai Spriestersbach
Galgenäcker 7
97903 Collenberg

Dispute resolution

We do not take part in online dispute resolutions at consumer arbitration boards.

Liability for Contents

As service providers, we are liable for own contents of these websites according to Sec. 7, paragraph 1 German Telemedia Act (TMG). However, according to Sec. 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.

Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.

Liability for Links

Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents.

The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.


Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only.
The commercial use of our contents without permission of the originator is prohibited.

Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.