MailPoet Review: The best newsletter plugin for WordPress?

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Do you think Newslettertool = MailChimp? Then you should definitely read this article, because there are really excellent alternatives that will challenge the top dog. One of them is MailPoet! With the Newsletter-Plugin you can send your e-mails directly from WordPress, without the need for an external platform. MailPoet was developed from the outset specifically… Read More »MailPoet Review: The best newsletter plugin for WordPress?

WP Rocket

WP Rocket Review: The fastest WordPress Caching Plugin?

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Sooner or later, every WordPress website reaches its performance limits. As is well known, WordPress is a dynamic system for generating HTML (CMS). This means that with every call, various scripts are loaded in the background on the server and sent through the PHP interpreter. Thereby thousands of calculations are performed and also data from… Read More »WP Rocket Review: The fastest WordPress Caching Plugin?

The 13 Ultimate Best WordPress Themes

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After my very successful postings about my favorite plugins I finally made it to list my favorite themes for you. As you will see, 99% of my recommendations are Premium Themes. Yes, they cost a few bucks, but bring a lot of additional functionalities with them. When you have a special requirement or functionality in… Read More »The 13 Ultimate Best WordPress Themes

What do marketing and drug trials have in common?

I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments… Read More »What do marketing and drug trials have in common?