Introduction A typical WordPress site is made up of posts and pages. To access these, a user can enter their URL into a browser’s address bar and then hit ENTER. This make work if a site has little content. It wouldn’t be that difficult to remember all those addresses after all. But what happens when a site has a lot of content? It becomes tedious to keep track of the…
Introduction All WordPress installations require a database. A database is a structured form of data that can be stored and retrieved. There are many kinds of databases -remote, NoSQL, and relational among others. Each kind has its own characteristics. Each kind has its own advantages and disadvantages. WordPress uses a relational database. In this type of database, data is stored into tables. These tables can be queried to retrieve data.…
Introduction WordPress plugins extend the functionality of your WordPress sites. There are many types of plugins. There are some that help you build pages. While there are others that extend its functionality. Though optional, it is highly recommended to install plugins. This is true especially if a site does more than display standard content. Installing a WordPress plugin is not difficult. It is also very similar to installing WordPress themes;…
Introduction WordPress users can modify the appearance of their sites by using a WordPress theme. To use a theme, a user has to install a theme then activate it. Doing that isn’t difficult and isn’t time consuming. However, there are different ways to install a WordPress theme. In this tutorial, we will go through all of these methods. Method 1: Installing a WordPress Theme through WordPress’s Built-in Theme Search The…
Introduction You want to install WordPress on your local machine to test themes, plugins or get familiar with WordPress without the need for a paid hosting, but don’t know where to begin? Don’t worry. We’ll teach you how. In this article, we’ll be showing you how you can install WordPress on your own. Follow the article and do as it says. WordPress will be running on your machine in no…
The third part of the series “E-mail Marketing with WordPress” is about getting in touch with your leads and customers directly. With a live chat plugin you can help your customer directly. The quick advice can increase your conversion rate, because the direct line to your company creates trust. In addition, potential customers are more likely to leave your data for a newsletter. Live chats are becoming more and more…
Here comes part 2 of the series “Email Marketing with WordPress”. So you’ve collected a lot of data of your potential customers with the e-mail lead generation plugins or at least you know how to get started? Very good, then it’s time to think about the next step. What do you plan to do with the leads, what do you offer them? The best thing is of course a newsletter.…
There is a whole range of WordPress plugins that can help monetize a website. Especially with the popular Amazon affiliate program, it is relatively easy with the right plugin to include affiliate links on a website and thereby generate revenue. Since affiliate links can help to generate revenue from a website, of course depending on the traffic, it is important to choose a reliable and trustworthy plugin. This means that…
Again and again I find in my seminars that not everyone knows, let alone uses, the best tools that I really enjoy working with on an almost daily basis. If you already know and use my tip this month, SE Ranking – wonderful! For everyone else: Here comes my SEO-Tool insider tip of the month! Ranking monitoring of keywords in the local search In my opinion, SE Ranking is the…
You have probably already noticed that the search engine Google has introduced a new type of content. These are so-called FAQ pages, i.e. a list of questions and answers that you can mark up for Google using structured data within your website. The data type was presented at a Google event in Singapore in mid-2018 and was officially introduced in May 2019. My colleague Finn has solved this really cleverly…
You have probably heard of the wh-question tool before. Probably in connection with the creation of high-quality SEO texts, holistic landing pages or just good blog posts, online articles and guide texts for content marketing. AND RIGHTLY SO! BECAUSE: wh-question tools find interesting questions and aspects that real users actually search on Google for your keyword/term! The exciting thing about it is that by answering the most relevant questions you…
Through a few buddies I was made aware of a very, very cool action from the United States, which I would not like to withhold from you: Ruan M. Marinho, a US SEO has managed to get to the first page for the extremely competitive keyword ‘New York SEO’ within only two days and even managed to get on the top position and stay there! I just submitted a search…
The life of a website operator is hard enough. They don’t have to waste a lot of time to make blog posts and pages “beautiful” with HTML and CSS. For some time now, there have been a number of so-called WordPress page builders. These are plugins that allow you to create very nice, modern designs and layouts for your own pages in no time. They make adding and preparing content…
A long-term ranking in the top 10 Google search results requires that a site must actually be among the top 10 results and that the search engine shows and proves this. This tutorial should give you a first insight into search engine optimization and help you to better assess your needs. What is search engine optimization (SEO) Search Engine Optimization (SEO) as a subfield of search engine marketing refers to…
Today we start with this article our new three-part series “E-Mail-Marketing with WordPress”! It starts logically with the collection of e-mail addresses and leads via so-called lead generation plugins. Lead generation is the first and most important part of good email marketing, where a potential customer becomes a subscriber to your newsletter or a competition. No matter if blog, start up, agency or large company – if you want to…
