Category: Marketing
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MailPoet Review: The best newsletter plugin for WordPress?
Do you think Newslettertool = MailChimp? Then you should definitely read this article, because there are really excellent alternatives that will challenge the top dog. One of them is MailPoet! With the Newsletter-Plugin you can send your e-mails directly from WordPress, without the need for an external platform. MailPoet was developed from the outset specifically…
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The Only Article on Growth Hacking You’ll Ever Need to Read
Growth hacking is like sex in puberty and the Internet is the changing room after gym class. Almost everyone is an expert in the field and everyone claims to be doing it all the time, but the only ones who have really ever done it are not in the room right now. But while pubescent…
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What do marketing and drug trials have in common?
I recently read a research paper entitled Bayesian Statistics and the Efficiency and Ethics of Clinical Trials. While mostly technical, it asks a few important questions about clinical drug trials that are interesting to think about but which also have a direct link to marketing and website experimentation. Let me explain: Clinical trials are experiments…
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The Simplest Guide to Writing Better Post Titles
Writing compelling post titles can be challenging and time consuming. But if you don’t put the necessary time and energy into it, you could be blowing your biggest chance to pull additional readers to your article. There are a lot of copywriting strategies out there that can be more or less effective in reducing the time and…
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Copy Anxiety: the hesitancy you feel before you click publish
Do you have copy anxiety? Copy Anxiety is the feeling the comes when you are about to publish a version of your new sales website or when you are about to send out a new email to your newsletter list and you pause… ‘What if this isn’t good enough?’, you say to yourself. ‘What if…
